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Fact sheet

JOINED PROJECT :
BaO & aYa

PROJECT :
Billboard stage

SITE :
Shanghai // China

PROGRAM :
Advertisement billboard transforming in a public stage

STATUS :
Concept design

SIZE : 200m² vertical

CLIENT :
Daning // Chongbang group HK

TEAM :
Benjamin Beller, Tang Jie

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Shanghai Daning commercial district where BaO built the ADhouse in 2007 asked us to propose a permanent billboard project on the same site. The new hybrid billboard had to be able to transform from an advertisement surface to a stage sheltering various type of outdoor shows.

Set on the central square of the compound, the billboard stage we proposed used a 17meter high blind wall on which a large LCD screen was hanging. The structure would be wrapped around the whole length and height of the facade and incorporate the LCD screen. Vertical and horizontal circulations as well as all the technical components needed for the shows would be embedded within the structure .

The whole billboard would be able to open up and unfold to create a cantilevering 6x15m roof. All the necessary temporary modular elements needed for the stage construction that were stored within the billboard would then be deployed under the roof in accordance with the events requirements.

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